Confidential — Prepared for Unrefined
A focused three-month engagement to connect Unrefined's platforms, learn who your customers really are, and turn that into repeatable revenue across email and paid social — all from one Cleveland team to another.
Unrefined has the hard part figured out: a loyal Cleveland following and a product people reorder every week. The opportunity now is to make the systems behind it work as well as the food does.
Over three months, MUDDY will clean up the connections between Bottl, Mailchimp, and Squarespace, learn who your best customers really are, and stand up the email automations and paid campaigns that turn first orders into repeat revenue.
The result is a marketing engine that runs on its own — and clear data showing where the next dollar of growth should go.
Integrations, pop-ups, tracking, and a smoother path from click to checkout.
Customer survey, segmentation, and core automated email flows.
Relaunched paid social with prospecting, retargeting, and ongoing optimization.
Each workstream stands on its own but feeds the others — cleaner tracking sharpens the ads, better research sharpens the email, and every channel points back to more orders.
That's how MUDDY runs an engagement: get the systems talking, put automations to work, and keep optimizing in the open — so growth keeps compounding after the three months are up.
Website and marketing platforms working together properly, with tracking you can trust.
A real understanding of who buys from Unrefined and why — backed by survey data.
Core email automations in place and earning revenue around the clock.
Paid ads relaunched and actively managed, with clear data on what's driving sales.
And a clear point of view on where to focus the next phase of growth.
A flat $18,000 for the full July–September engagement, billed in three equal monthly payments of $6,000. Allocation below shows how the work is weighted across the three workstreams.
| Workstream | Investment |
|---|---|
| Website Improvements — integrations, pop-ups, journey & tracking | $4,500 |
| Customer Research & Email Marketing — survey, segmentation & flows | $7,500 |
| Paid Advertising — relaunch, prospecting, retargeting & management | $6,000 |
| Total Engagement | $18,000 |
Billed as 3 monthly payments of $6,000 (July, August, September). Paid ad spend / media budget is paid directly to the platforms and is not included in this fee.
Approve scope & investment. Confirm the three-month engagement and the $6,000/month structure.
Kickoff & access. A short onboarding call and access to Bottl, Mailchimp, Squarespace, and ad accounts.
Build & launch. July to clean up systems and launch the survey; August–September to scale email and paid.
Review & plan ahead. Close out with clear results and a recommended next phase of growth.